Vela Software acquires Cross-advertising, cloud-based solution that provides end-to-end multi-channel advertising management for news organizations.
Stockholm, Sweden – September 24, 2018 – Vela Software acquires Cross-advertising, cloud-based solution that provides end-to-end multi-channel advertising management for news organizations.
We are pleased to announce that Atex, subsidiary of Vela has acquired the “Cross Advertising” business from leading Nordic software and services company Tieto.
Atex’s continued commitment to the news industry sets out a renewed advertising strategy with the acquisition of the “Cross-advertising” business. Atex aims to offer customers a modern and competitive advertising solution, for efficient multi-channel advertising.
“Cross-advertising” is a cloud-based solution that provides end-to-end multi-channel advertising management, covering the whole process from sales, CRM, booking to production and invoicing. The solution offers a streamlined advertising process, with management of complex/emerging products and service portfolios, helping news organizations to increase their revenues.
Atex CEO Anders Christiansen, is excited by the opportunities offered by the acquisition “Atex already has a strong SAAS solution for digital content management and multi-channel publishing and we want to complement our offering with a modern advertising product for current and new customers. With the addition of Cross-advertising to the Atex portfolio of products we are following the DNA of the company, deeply committed to the evolving needs of the news industry. The acquisition has been supported by our owner, Vela Software, that initiated with the Atex acquisition a strategy to become a comprehensive provider of software solutions for the media industry.”
The Atex Enterprise advertising solution will continue to be supported, existing customers wishing to move to the new web-based platform will be offered a compelling upgrade path, Atex advise Enterprise customers to reach out to their local Atex representatives to discuss their options.
Vela Software is a global provider of software solutions to a number of vertical industries. As an Operating Group of Constellation, Vela acquires, manages, and builds specific software businesses which provide specialized, mission-critical software solutions. Vela companies invest in becoming leaders in their industries to better serve their customers. We help companies improve their operations, grow through organic initiatives, and seek acquisitions that can strengthen their market position.